← StoreOps

Bulk Subscription Prices

Repricing a subscription across 175 territories is the most nerve-wracking job in App Store Connect. StoreOps makes the price and subscriber impact explicit before you apply.

Why subscription repricing is so painful

App Store subscriptions have no bulk pricing interface. Each territory requires a separate price change. Each change can be scheduled or immediate, but you have to decide per-territory. At 175 storefronts, that is 175 individual decisions, clicks, and saves.

Apple's rules make it more complex: you cannot delete a current price, only schedule a replacement. For eligible increases, you choose whether to request preservation for existing subscribers; decreases lower existing renewal prices. Get it wrong and you risk a 409 error mid-update, leaving prices inconsistent across markets.

StoreOps handles scheduling, rate-limiting, retries, and a corrective-change snapshot so you can reprice confidently in minutes.

Existing-subscriber impact is explicit

Apple treats increases and decreases differently. StoreOps exposes the preservation choice for eligible increases, warns that decreases affect renewals, and requires an acknowledgement for decreases or unusually large movements.

How it works

1

Select your subscription

StoreOps loads all your subscription groups and products. Pick one — monthly, annual, or any tier — and see the current prices for every territory at a glance.

2

Generate a bounded policy preview

Start from your current localized prices and choose a conservative policy with a maximum movement per territory. StoreOps does not ask an AI to invent production prices.

3

Preview the diff

Import a strict CSV or use the policy preview. See exactly what changes before anything touches Apple. Prices snap automatically to valid Apple subscription tiers.

4

Apply — StoreOps handles the scheduling

For each territory, StoreOps cancels any existing future scheduled change, then posts your new price — immediate if no current price exists, scheduled for tomorrow if one does. Automatic retry on rate limits.

5

Schedule a corrective change if needed

Save a snapshot before applying. It can schedule a corrective price change later, but cannot undo an effective subscription decrease retroactively.

Frequently asked questions

Can I change App Store subscription prices in bulk?

Yes. StoreOps uses the App Store Connect API to update subscription prices across all 175 territories. Start from current localized prices, generate a bounded policy preview or import a strict CSV, then review before applying.

Will changing subscription prices cancel existing subscribers?

No subscription is cancelled by a price change. For eligible increases, StoreOps lets you request that Apple preserve existing prices. Decreases lower renewal prices for existing subscribers, which StoreOps highlights before apply.

What happens if I schedule a subscription price change?

When a current price already exists for a territory, StoreOps automatically schedules the new price for the next day. Apple requires this — you cannot replace a current price with immediate effect, only schedule a future change.

Reprice subscriptions in minutes

Free to connect and preview. No account required — just your App Store Connect key.

Try StoreOps free →